Once you own a business or a product, it’s your responsibility to market it using different strategies and methods. Marketing a product can be both simple and complex—it’s always the way you choose to market that decides the difficulty of the path.
The two main types of marketing are Traditional Marketing and Digital Marketing.
Traditional Marketing is the method that has been followed since the beginning of marketing. From print media to broadcast marketing, every form of promotion used before the emergence of modern gadgets falls under traditional marketing.
When the world got an upgrade with modern gadgets, a new method of marketing also emerged. This method later became known as Digital Marketing. As it gained popularity after the 2010s, I personally like to call it Gen Z Marketing.
Just like traditional marketing, this modern method explores a wide range of strategies to boost sales. Digital marketing involves promoting products through digital platforms and offers a variety of approaches.
Let’s dive into some ways of digital marketing:
- Social Media Marketing
This involves marketing through different social media platforms. Social media marketing plays a huge role in digital marketing, as audience engagement on these platforms has been extremely high recently. - Influencer Marketing
Influencer marketing involves using influencers to promote your product to consumers. Learn more about Influencer Marketing here. - Search Engine Optimization (SEO)
SEO is a set of strategies used to rank your website higher on search engines. Ranking your website on search engines can significantly boost your business, as people tend to trust and prefer what they see first. - Email Marketing
This involves promoting your product through personalized emails sent to a targeted audience, aiming to grab their attention and generate interest.
This is just the tip of the iceberg—you’ll understand how vast digital marketing truly is once you dive into this sea of possibilities.