Being an influencer is not easy, and building a significant following of people who love to engage with your content is equally challenging.
Recently, the number of influencers emerging from various social media platforms has become countless. However, some individuals pretend to be influencers by using fake bots to inflate their follower count.
Nowadays, it’s quite hard to differentiate between genuine influencers and fake ones as a casual observer. But the ones with real followers are the influencers people trust and are willing to follow their recommendations.
There are many examples across the globe where companies have exceeded their sales expectations through influencer marketing.
A notable example of successful influencer marketing is the campaign for the chocolate brand FIXX, which delivered mind-blowing results. They began the campaign with a few paid collaborators and later gained free collaborations, turning the campaign into a sensation across the GCC region.
Here are a few types of influencers you should know about:
- Mega-influencers: Over 1 million followers
- Macro-influencers: Between 100,000 and 1 million followers
- Micro-influencers: Between 1,000 and 100,000 followers
- Nano-influencers: Fewer than 1,000 followers
Each category of influencers charges certain amounts based on their analytics and engagement statistics. With the blink of an eye, an influencer can grow from a Nano to a Mega, showcasing the magic of social media.
Next time you hire an influencer, make sure to keep the following points in mind:
- Ensure their followers are genuine.
- Ask for their analytics to study their statistics.
- Monitor their social media activity.
- Choose influencers relevant to your niche.
Influencer marketing is just a wing of the wide and powerful world of digital marketing.
Learn more about digital marketing in modern world here